The Behavioral Brand Builder (B3) is a set of tools that researchers and clinicians can use to learn about developing branded prevention programs and services. It will also help users to develop their own branded programs. Health related branding is based on the concept that a person’s positive associations with a product or behavior will promote public prevention programs like anti-smoking, better eating, and other beneficial behaviors. The B3 system is innovative and it can improve the uptake of prevention programs which would be of public health significance.